Careers
COMPANY: Darisam, Corp.
LOCATION: 1875 NE 168th Street, North Miami Beach, Florida 33162
Position: Merchandise, Public Relations Specialist
ONET: 27-3031.00 Public Relations Specialist
Full Time: 40 hours per week
Salary: $52,000.00
A Day in the Life:
- Responsible for public relations strategies for retail and wholesale marketing.
- Plan or direct the development of effective communication strategies to maintain favorable public perceptions of the company's merchandise in both national and international markets.
- Post and update content on the company’s website and social media regarding merchandise products. Create fashion presentations, styles, and trend forecasts.
- Establish and maintain cooperative relationships with representatives of the fashion industry to analyze consumer behavior and determine marketing avenues based on fashion trends.
- Study objectives, promotional policies, and company needs to develop PR strategies that promote ideas and merchandise through media, fashion shows, or influencer collaborations.
- Arrange public appearances, lectures, contests, or exhibits to raise awareness and promote merchandise.
- Prepare fashion presentations using computer design and 2D applications, using both electronic and direct marketing techniques.
- Plan or conduct market research to test product potential and communicate findings to management.
- Coordinate with production and support personnel to create advertising campaigns and sales promotions.
- Work with advertising agencies or internal staff to execute fashion media campaigns.
- Purchase ad space or airtime as needed to promote products.
- Manage and report on promotional budgets, campaign results, international marketing initiatives, fashion buyer behavior, and product development strategy.
Requirements:
Bachelor of Arts in Fashion Merchandising